Queuing. Talking about the weather. Making a good cuppa. These are all things us Brits are known to be good at – perhaps because they’re skills that capitalise on the great British virtues of being polite, quiet, and generally minding our own business. The flip side of this is that we tend to shy away … Read more
These days it feels like crowdfunding is everywhere we look. From celebrities retweeting charity pages, to Facebook friends clamouring for cash to cover an extravagant honeymoon, crowdfunding has become truly ubiquitous. And while plenty of sites contributed to the mid-Noughties … Read more
I say this so many times that it’s beginning to feel like a personal mantra, and yet it still bears repeating; all businesses need an online presence. The world that we live in today thrives on quick and convenient information, delivering words in the form of brochures, letters, e-mails, reports, ads and articles. With so … Read more
Writing a blog, an article, a press release or a white paper may not be the same as writing a best-selling novel, but the principles that nourish the content remain the same. There’s a reason why the most avid readers tend to make the best writers – and it’s because we learn from our forefathers; … Read more
Whether you’ve recently begun to explore the possibilities of online marketing, or you’ve been surfing the waves of the web for some time now, you’ll know that headlines are important. Expert copywriters everywhere extol the virtue of an incredible title – designed to intrigue and enrapture your reader. Yet, some individuals still forget one of … Read more
In a recent post, Rebekah Carter explained the crucial importance of storytelling and personalisation to content marketing. Who better to tell a personal story, then, than Rebekah herself? From Pouring Drinks to Serving up Content Rebekah Carter I make my living as a professional content writer. I’ve experienced a lot in my life, yet the … Read more
What makes a brand unique? One of the greatest challenges that businesses face when it comes to establishing their identity within the online world is standing out from the competition. The right story can define a brand, and the power of storytelling can help to turn digital marketing efforts into something new and truly engaging … Read more
There are many different elements that go into writing the perfect piece, but the one thing that matters above all else is projecting your own voice. It’s what makes you stand out from the crowds. Finding your voice can be the difference between readers recognising your writing and being instantly at home with your piece, … Read more
Creating a content team that fits perfectly with your company can be a tough task. Can they effectively boost your online visibility? Will their writing style match your brand? Are they reliable? Get all the answers you need by asking potential writers our top ten interview questions. 1. What types of content can you create? … Read more
When writing copy, especially for the attention-deficit ‘netizens’ of cyberspace, a catchy headline is essential. But sometimes they are noticeable for all the wrong reasons. Headlines draw attention (image source: zimpenfish) Sometimes it’s mangled syntax that leads to the unintentional humour: Military Tightens Controls on Gay Discharges (Reuters News Agency) Court to Try Shooting Defendant … Read more